Whether industralized societies...can cure themselves of their meat addictions may ultimately be a greater factor in world health than all the doctors, health insurance policies, and drugs put together.
—The China-Oxford-Cornell Project on Nutrition
metonymy
A figure of speech in which one word is substituted for another with which it is closely associated. For example, in the expression The pen is mightier than the sword, the word pen is used for "the written word," and sword is used for "military power."